Like any great onboarding solution, our goal was to have customers sign up quickly to access the platform. This comes with hurdles in banking—the main one being the amount of personal information that customers need to provide to secure their accounts. Our solution was based on two principles: make it conversational and limit the number of choices per page—collecting only the information needed to open the account. Once customers have successfully signed up, we can use the in-app experience to gather any additional details we may need, as well as advertise other accounts and features.